Eye Love These 5 Natural, Organic Eyeshadow Brands

Finding the right organic eyeshadow is a tricky business. When you have so many new companies jumping on the bandwagon, how can you tell what’s the real deal?

What’s actual natural eyeshadow and what’s just a pack of dirt somebody decided to stick a label on? You’re bound to find stuff that doesn’t work, stuff that feels nasty on your skin and stuff that’s ‘all-natural’ (probably more the third one than anything else).

But fear not, dear reader; we’re about to take you through a long and twisting journey through the best of natural and organic eyeshadow brands – and give you our honest verdict. Here goes!

Why Organic Eyeshadow?

Before we dive in, let’s take a moment to go over why organic eyeshadow even matters. If you’re here, you probably already know that your precious peepers deserve the best.

But what exactly is the best?

The best is an eyeshadow that is crafted from natural, safe, and non toxic ingredients. Even more importantly, the best is a natural eyeshadow that is free from the most harmful eyeshadow ingredients like:

  • Aluminum powder. This stuff is bad news, especially when found in your eyeshadow. Its purpose is to give makeup its color but it also comes with a nasty side effect of inhibiting the body’s natural ability to cleanse itself of mercury.
  • Bismuth Oxychloride. This mouthful of an ingredient isn’t necessarily toxic – but it is highly irritating, especially to the skin and eyes. So if you’re eyeshadow tends to make your eyes red and itchy, be very wary of this ingredient.
  • Parabens. These unsafe ingredients show up on a lot of ingredient lists, thanks to the fact that they make a convenient preservative. They can sneak in through the pores around your eyes and ultimately mess with your hormones.

The above are only a sneak peek at the toxic ingredients that are lurking in the average drugstore eyeshadow. And it goes without saying that you don’t want to mess with those.

Especially when you don’t really have to – you’re spoiled for choice when it comes to non toxic, organic eyeshadow brands.

Top 6 Organic Eyeshadow Picks

Dear reader, you are so very lucky to be living in 2020. Because just ten years ago, the choice for organic eyeshadow was really slim pickings. There were a handful of rather basic or gaudy shades and that was it.

Fast forward to our more evolved current year and you are literally spoiled for choice. But to keep things from getting too confusing, we’ve hand selected just the top 6 of our favorite organic eyeshadow brands. Here’s why we love them!

100% Pure Fruit Pigmented Eye Shadow

With a name like that, you know you’re in for something good – and you are. 100% Pure’s Fruit Pigmented Eye Shadow is probably the epitome of, “we need to make an eye shadow- get the fruit bowl”.

You won’t find anything that sounds remotely chemical-y on this ingredients list. Its fantastic pigment actually does come from fruit- carrots, tomatoes and apricots to name a few. It also contains vitamin C, which is always what you want in a makeup product. True to their name, their shadows are 100% natural, 100% vegan and 100% gluten free. 

Mica gives this eyeshadow a good shimmer for all your crowd-dazzling needs (we’d recommend Vanilla Sugar for that particular purpose). With a primer, it’ll easily last you all day. This is yet another natural eye shadow that really needs a good, natural primer to get it to stay on properly, but honestly this eye shadow is such a gem that we might be a little biased.

Since all of 100% Pure’s ingredients are stuff you can find at the fruit aisle, there’s not much need for any testing whatsoever (there’s not much chance that a carrot will make you break out in hives). And even if there was, 100% Pure is vehemently against any kind of animal testing.

The only potential drawback to their shadows is that they really only come in neutral shades, so if you’re looking for glam, this isn’t it – but for everyday shades, it’s perfect.

Ingredients (for Golden Honey): Rice Starch, Pigments of Carrot, Squash, Apricot, Peach, Papaya and Tomato, Vitamin E (a-tocopherol), Rosehip Oil, Pomegranate Seed Oil, Avocado Butter, Cocoa Butter, Red Wine Resveratrol, Vitamin C (ascorbyl palmitate), may contain Mica (natural shimmery mineral)

Jane Iredale Eyeshadow

Jane Iredale’s sleekly named ‘PurePressed©’ line includes an excellent variety of eyeshadows. With their Daytime kit, you get five different colors- oyster, almond, charcoal, dark suede and cappuccino- which is more than enough to suit your mundane, every day eyeshadow needs.

For those up to tricks, they also have a Night-time kit that includes a good bit more glitter and panache.

The texture is heavenly and the staying power is there. Matte fans will be overjoyed since even the Night-time shades don’t have a significant amount of shimmer. One caveat we’ve noticed is that for people with oily skin, you might have to deal with a bit of creasing.

Most of the line is vegan, though some of the Triple shades contain carmine. JI pride themselves on not testing on animals, so you’re safe there.

Wait, but is it an organic eyeshadow? On the whole, it’s ingredients are all natural, but not necessarily organic. Things like iron oxide and chromium oxide greens (found, weirdly enough, in their green shades) means that the line has a littering of inorganic compounds- though you’re more likely to find those ingredients on the ‘may contain’ side. All of its basic ingredients check out.

Ingredients (for Eyeshadow Single): Mica, Boron Nitride, Dimethicone, Pinus Strobus (Pine) Bark Extract, Punica Granatum (Pomegranate) Extract. [+/- (May Contain) Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77489, Ci 77491, Ci 77492, Ci 77499), Carmine (Ci 75470), Manganese Violet (Ci 77742), Ultramarines (Ci 77007), Chromium Oxide Greens (Ci 77288), Red 30 Lake (Ci 73360)]

Alima Pure Eyeshadow

Sometimes you’re feeling shimmery. And sometimes you just want something matte. Alima Pure’s eyeshadows caters to pretty much all desires (they’ve got matte, shimmer and pearl luster).

These natural shadows come in about as many colors as you could ever want, but most are not the kind of thing you’d wear out to a rave. Most of the shades are understated and don’t make much of a scene, so they’re great to wear around the office or essentially anywhere else where you don’t want shimmery sparkly eyelids.

This natural eyeshadow line stays on for a good while without much need for re-application and best of all, the texture is gentle on skin and doesn’t irritate eyes.

On paper it stacks up pretty good; they’re certified by the CCIC’s Leaping Bunny program, so you know that no animals were involved in testing at any point. For those who are conscious about the people they buy from, rest assured that as far as we can see, Alima are Good Guys.

They’re hardcore tree-huggers, dedicating 1% of all the money they make to environmental charities. That might sound measly, but it’s a hell of a lot more than what some other brands do. They’re also pretty keen on offsetting their carbon emissions, and have done that for the past 7 years by donating to a charity called Carbon Fund. They’re pretty vague about their eyeshadow, but claim that all of their powders and brushes are vegan.

Word of warning, though; Alima Pure Eyeshadow isn’t as natural as they give off. They use a synthetic colorant on their blue shades called ferric ferrocyanide and a couple of other ingredients that they openly state- kudos to them- as ‘inorganic’. There’s no real warning bells when it comes to toxicity, but natural fanatics might be a little disappointed with their showing. 

That being said, their shadows are non-comedogenic, contain no nano-particles, and are Bismuth Oxychloride and carmine-free.

Ingredients: Mica (CI 77019). May contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Ferric Ferrocyanide (CI 77510). Nothing more.

Ecco Bella Eyeshadow

When your natural eyeshadow is named ‘FlowerColor’, you know you’ve reached the next level of eco-geeking. Ecco Bella’s all-natural line uses flower wax in their formula that keeps the eyeshadow in one place, uninhibited by your face’s own pesky moisture and the elements. That’s what gives this eyeshadow such fantastic staying power.

This one really gets into the spirit of, ‘smear plants on your face- it’ll be great’ that makes the natural beauty community such a fun place. It combines aloe vera and green tea extract to replenish and nurture even the most sensitive of eyes.

Their FlowerColor range is brilliant for a quiet, ‘no-makeup’ look. The colors hit this perfect balance of subtlety and effectiveness that will give you the extra umph that you need whilst leaving others wondering what your secret is.

Ecco Bella’s eyeshadows are all 100% gluten free, safe for vegans, and completely natural. Most of its ingredients are organic as well, aside from a pesky iron oxide here and there. Not to mention that this company actually started out as a grassroot movement to protest the testing and eating of animals- the people at Ecco Bella would probably be seen dead before they let their products be tested on animals.

Ingredients: Mica, kaolin, cornstarch/zea mays*, zinc oxide, sweet almond oil/prunis dulcis*, green tea extract/camellia sinensis*, aloe barbadensis extract*, flower wax, iron oxides, sodium levulinate/anisate. May contain: Zinc stearate, *Certified organic/certifié biologique.

Lily Lolo Eye Shadow

You have two choices with Lily Lolo – either pressed or loose powder. Now, it’s easy to just jump for the pressed powder without a second thought, but hear us out. The loose powder is perfect for those who have oily skin and want to avoid those ever-dreaded creases.

Not to mention, the shades available for the loose powder are nothing short of breathtaking – seriously, the shades are beautiful. In fact, it’s these impressive pigments that differentiate Lily Lolo from pretty much every other natural eyeshadow brand. By now, everyone is bound to be sick and tired of getting eyeshadows that have ethical and natural ingredients, but barely do anything.

With these loose shadows, you don’t have to compromise. The range is perfect for all your night-time ventures, and really any other time where you need to dazzle a room.

It’s also much gentler on your skin, so there’s something here for people with sensitive and irritable skin as well. If you’re on the flip side, we might let you away with using the pressed powder since it conceals flaky, dry skin better, but otherwise you’re definitely better to go for the loose powder.

Oh, there’s also an eye palette if you want easy transport of all your shadow hues.

We’d also recommend that you use a natural eye primer with this eyeshadow just to make extra sure that there’s no creasing- especially if you’re in the oily variety. The added benefit of using a primer is that it amps the eyeshadow’s staying power up to 11.

On average, you’ll getting about 12 hours of full-color glory with the primer. If you don’t use a primer, you’ll be getting considerably less than that, though. It’s somewhat disappointing that this eyeshadow needs another product to keep it straight, but it’s still a great little eyeshadow that will be your best friend if you know how to work it.

Lily Lolo’s organic eye shadow is vegan friendly (except for Peekaboo), gluten-free, fragrance-free and all-natural, though their blue hues contain a synthetic colorant as well as those ever-common inorganic pretenders, iron oxide and chromium oxide. Neither of these are particularly dangerous, though, so go nuts.


We Should Also Mention…

The Organic Face Quad Eyeshadow: We really like this natural eye shadow quad. It’s all-natural and 90% organic, gluten free, dye free, petroleum free, as well as preservative and fragrance free. And of course, they don’t test of animals.  Extra perk? It’s actually long lasting. The only downside is that the colors are very limited. But then again, this quad consists of very neutral, “must-have” colors, so it’s a great natural, mostly organic eyeshadow to add to your collection. Oh, and the price is great and so is the quantity – it’ll last you forever.

Kjaer Weis Eyeshadow: We like Kjaer Weis. We really do. And wanted to like his eyeshadow, too. But at its current high price point, we’d also like the main ingredient to not be Talc. Sure, that’s great for oily lids since Talc is both absorbent and mattifying but it does have the potential to be dangerous when inhaled. And ‘though this is a pressed powder, we think even asbestos-free Talc isn’t ideal especially as the main ingredient, especially when the price tag is so steep. Colors are deep and lovely, though.

Vapour Organic Beauty Eye Color: Again, we love Vapour. Like, their whole range of products. But their shadows are a bit of a miss. Why? For starters, we find the color sticks really must be warmed up before attempting to apply or they tend to tug on your delicate eyelid skin. And that’s not that big of a downside – but the colors are also really light and don’t last long at all. It’s also not ideal for oily lids – it creases pretty quickly.

Editor’s Note: This post was originally published in August, 2015 and has been completely revamped and re-published in February, 2020.

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